Food for Thought

Ingredients for Credible Communication

Ingredients for Credible Communication

We often refer to someone with great 'presence' as having 'gravitas'. They speak with confidence, credibility and a connection to their audience. 'Gravitas' is somewhat intangible at the moment but the feeling the...

What’s your digital strategy?

What’s your digital strategy?

I remember being asked this by the CEO of a mobile phone company in 2009. At the time I was the Director of innovation for a top Pharma company. And I had been tasked with exploring potential digital partnerships. I...